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量販開學季 工具書 備貨量增2倍
Feb 08, 4:00AM
寒假接近尾聲,下周起國中小將陸續開學,量販紛紛舉辦開學書展,看好每年開學季業績都倍增,各家紛紛祭出字典、成語、作文等各式工具書或童書促銷,最低下殺3.4折。另外,愛買預期今年超旺的年節買氣將延續,工具書備貨量較去年增2倍。
報導╱劉欣欣 攝影╱施偉平
家樂福、大潤發、愛買等量販業者皆表示,往年開學季相關書籍銷量可較平常暴增3倍,其中愛買以辭典、小百科等書銷量最佳,佔整體業績3成。去年單周就熱賣約500本的《2000個超好用成語字典》、《中國經典故事》,今年更下殺3.4折起,較去年便宜1成,預期可再刺激銷售成長。
大潤發去年小學評量2周狂銷5000本,今年瞄準重要的開學檔期,即日起~2/11將舉辦開學書展,推出250個商品齊促銷,品項較去年成長5成,國語、外語辭典、開學文具下殺4.5折起,兒童科學讀物、學習評量則特惠6折起,另外,成人語言書、電腦書也同步促銷。
家樂福今年除了在開學季推出字典、學習評量6.5折起外,適合幼兒的動腦系列書、教材更特價只要39元起,並同步舉辦小天下童書展。為搶攻開學旺季業績,更首度將上班族愛用的語言學習書加入開學季特賣,推出《Janet的英語遊樂園》等書促銷7.5折起。
【哪裡買】
愛買 0800-822-888
大潤發 0800-010-020
家樂福 0809-001-365
onlineopinions@appledaily.com.tw
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